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For more than 100 years, GUND has been a premier plush company recognized worldwide for the quality and innovation of our products.
The oldest manufacturer of soft toys in America, GUND was one of the first ever companies to produce a teddy bear in the early 1900s.

NEW - Bluey by GUND

 Bring the fun, colorful world of Bluey home with the GUND Sustainably Soft Bluey plush! With luxe, soft plush and true-to-show-styling that brings the lovable Australian Blue Heeler to life. We proudly craft our Sustainably Soft collection with 100% recycled fabrics, from fiber filling and thread to using only pre-consumer recycled beads. 

THE FOREVER FRIENDS COLLECTION

WHERE THERE'S YOU, I GO TOO

Give the gift of friendship with Gund’s Forever Friends collection. These ultra-soft and lovable characters are the perfect friends to snuggle and cuddle.

Sustainable GUND Collection

GUND is proud to introduce our first line of sustainably soft friends, sourced from 100% recycled materials! Each friend is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads.